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unique thinking

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our mindset

unique thinking

We never approach things one-dimensionally, because we believe breakthrough insights are more nuanced, elusive, and layered by their very nature. That’s why we believe in combining the rich, exploratory nature of qualitative research with the statistical confidence of quantitative research to better hypothesize, discover, and confirm.

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our areas of expertise

Expertise

We blend the science of insights with the strategic discipline of marketers. We don't just uncover insights; we help you translate them into meaningful strategy and action that can drive your brand and business forward.

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healthcare & life sciences

We have conducted research around the world in over 30 countries with physicians, surgeons, healthcare executives, nursing professionals, dentists, hygienists, hospital procurement professionals, scientists, translational researchers, and lab directors, as well as the patients they all serve.

A few Healthcare and Life Science categories we have worked in include:

  • Pharmaceuticals
  • OTC Medicine
  • Devices
  • Diagnostics
  • Next Generation Sequencing
  • Biosciences
  • Retail Health Clinics
  • Corporate Health and Wellness
  • Fitness
  • Radiology Imaging Software
  • Revenue Cycle Management
  • Pharmacy Benefit Management
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b2b

We understand the complexity of B2B customer decision making and the need to understand users, buyers, and influencers. We have extensive experience helping B2B clients understand each of these customer types independently, as well as the dynamics of the overall ecosystem and how each audience influences the others involved.

Examples of our B2B experience include:

  • Enterprise Marketing Software
  • Professional Services (Executive Recruiting, Leadership Consulting, Human Capital Consulting)
  • Employer Benefits (Voluntary/Supplemental Insurance, Health and Wellness)
  • Risk Management and Reinsurance
  • Credit and Debit Processing
  • Wealth Management
  • Radiology Imaging Software
  • Revenue Cycle Management
  • Pharmacy Benefit Management
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consumer/cpg

Built upon our founding heritage in Consumer Packaged Goods insights and brand marketing, we have extensive experience in consumer-targeted categories including CPG, Food/Beverage, Retail, Financial Services and Apparel.

Examples of our experience in this arena include:

  • OTC Healthcare, Oral Care
  • Beauty Care, Skin Care
  • Packaged and Frozen Foods, Wine
  • Durables
  • Supplemental Insurance
  • Retail Banking
  • Financial Wellness
  • Intimate Apparel
  • Swimsuit and Fitness Apparel
  • Performance Sports/Outerwear
  • Retailers (Drug, Mass, Apparel, Clinic)
  • Electronics
  • Travel/Leisure
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