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Our Experience:
Case Studies

Orange Head

We blend the science of insights with the strategic discipline of marketing. We don't just uncover insights; we help you translate them into meaningful strategy and action that can drive your brand and business forward.

Inspiring a global brand positioning

Increasing brand preference for a global executive recruiting and leadership consulting firm by better understanding drivers of decision making and category perceptions.

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Project Highlights


Professional Services Pharmaceuticals

Global Global

Quantitative Research Quantitative Research

Heart

Bringing segmentation to life to inspire activation

Enable a pharmaceutical company to develop a plan that would engage patients to start, resume, or change HIV treatment through segmentation research.

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Project Highlights


Pharmaceuticals Pharmaceuticals

Global icon United States

Qualitative icon Qualitative Research

Quantitative Research Quantitative Research

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Driving innovation for a cell biology leader

Moving beyond “one off” new product launches to help a Life Science leader create an insight driven innovation pipeline with research-supported workshops.

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Project Highlights


Life Sciences Life Sciences

Global icon United States

Qualitative icon Qualitative Research

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Uncovering the root cause of decline

Leveraging consumer insights and rapid concept development to uncover changing consumer attitudes driving a beverage brand's decline and inform repositioning.

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Project Highlights


Professional Services Consumer Products

Global icon United States

Qualitative icon Qualitative Research

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Using trends and needs exploration to help drive on-site revenue

Increasing revenue at a vacation destination by understanding ways to create a more fulfilling experience as an alternative to raising prices.

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Project Highlights


Travel / Leisure Travel / Leisure

United States United States

Qualitative icon Qualitative Research

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Bringing segmentation to life to inspire activation

Moving beyond “one off” new product launches to help a Life Science leader create an insight driven innovation pipeline with research-supported workshops.

VIEW THE CASE STUDY

Project Highlights


Pharmaceuticals Pharmaceuticals

United States United States

Qualitative icon Qualitative Research

Quantitative Research Quantitative Research

Heart

Understanding the emotions and needs of caregivers

Encouraging engagement and adherence for a new peanut allergy medication by better understanding the emotional needs, beliefs, and habits of parents.

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Project Highlights


Pharmaceuticals Pharmaceuticals

United States United States

Qualitative icon Qualitative Research

Quantitative Research Quantitative Research

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Leveraging innovative techniques to uncover consumer insights

Adapting a research technique from clinical psychology to understand how diverse consumers make choices in the confusing and overwhelming bread aisle.

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Project Highlights


Consumer Products Consumer Products

United States United States

Qualitative icon Qualitative Research

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