The Connell Group was started in 2000 by Sean Connell in order to bring more cognitive empathy to market research. We have always believed that in order to understand people’s decision-making processes about products and brands, you must understand people as people. And it takes real people to do that.
Meet our team of strangely seriously curious people
We are a team of people with the breadth of expertise, passions, and random curiosities to uncover the insights and create the strategy to help shape your brand’s future.
Nancy loves building brands! Over the past 25 years, Nancy has helped ambitious companies innovate, start-ups scale, and nonprofits reach new audiences. She enjoys a well-made Manhattan and believes that there is always money in the banana stand.
Amy has 20+ years of Market Research, Analytics, Data Management and Marketing Strategy experience. Amy loves the science of using data to find insights to solve business problems. She also listens to other problems and gives unsolicited motherly advice.
Founder and Principal
Musician. Entreprenuer. Peace Corps Volunteer. Sean's varied backgrounds and thirst for human understanding are characteristics that led him to found The Connell Group in 2000. Helping your business win is what gets him out of bed in the morning.
Lawrence Gardner Jr
Lawrence loves big data and problem solving! He spent the past 3 years programming and conducted research in bioinformatics, which combines coding, statistical analysis, and biology. You may often find him at a jazz bar with an Old-Fashioned in hand.
President and Principal
Patty is always in the room where it happens. She has 28 years in Brand Marketing, Management, and Consulting beginning at P&G. In addition to building strong brands, Patty is obsessed with all things musical theater, especially Hamilton!
With a degree in Marketing and Accounting, Sommer loves analyzing human behavior to understand why people do the things they do. New to Chicago she enjoys trying new eateries, exploring cities, and loves watching Frasier!
Maggie adores a good story. She crafts narratives to credibly enter new markets, emotionally connect with customers, and meaningfully drive innovation. She loves crocheting, her plant babies, and angry girl music of the indie rock persuasion.
Bree has a history of helping clients bring innovation to market from her Nielsen days and loves connecting the dots between disparate data points. She loves a good spreadsheet, Portillos, and her two dogs (who are way better than Maurilios cats).
Rob is an enthusiast for studying human behavior and understanding what makes people tick. The past 8 years Rob has levergaged an array of market research methodologies to do just that. Rob enjoys kicking back with a cold IPA and binge-watching Netflix.
People have A LOT of feelings about A LOT of things…and Maurilio wants to know all about 'em! Since 2013, he's been helping The Connell Group dig into people's feelings to help clients better connect with their audience. His feelings: cats > dogs.
Sehare has a passion for finding clarity in complex challenges. Over the past 7 years, she has helped clients understand stakeholders in a meaningful way through research techniques. She loves all carbs equally and can always find time for GoT theories.